KINGSTON, Jamaica – August 17, 2009 – Miss Earth JAMAICA has unveiled a new logo design. The new look and logo represent the direction MISS EARTH JAMAICA is moving and provides a unique and consistent voice to the pageant’s promotional efforts.

Miss Earth Jamaica’s Jannice Davis, National Director, spearheaded the process of creating the new look of the pageant enlisting Philippines-based Marvin Nuto to design the new logo.

Design Objective
To use the avocado green color scheme (yellow green to dark green) which would resonate the Jamaican identity and bring out the tropical spirit of lush green.

Jamaica
The font of JAMAICA gives a strong emphasis with a little flirty accent. Black makes it bold and standout on the logo and projects as a character of beauty and sophistication. The size of the font makes it stand out.

Miss Earth
Miss Earth would definitely be in a cool and fresh yellow green. The uses of all capital letters hold a strong emphasis, but will not overshadow JAMAICA.

Beauties For a Cause
The logo needs another warm color aside from the yellow-orange of the carousel logo, the use of a pale red or pinkish hue brings back the feminine character of the entire logo.

About Miss Earth Jamaica

Miss Earth Jamaica is a Jamaican pageant designed to advance and support the cause of today’s women who espouse an environmental agenda. Contestants, who become a part of Miss Earth Jamaica, are savvy, goal-oriented informed and environmentally aware. They are also committed to working with local and international groups (governmental and non-governmental) that are actively involved in worthwhile environmental causes that exemplify the motto “Beauties for a Cause”.

About Miss Earth

Miss Earth is an annual international beauty pageant promoting environmental awareness. Miss Earth is the third largest international beauty pageants in the world in terms of the number of national-level competitions which take place to select participants in the international finals. The reigning titleholders dedicate their year to promote environmental projects and to address issues of environmental concern.

http://missearthjamaica.blogspot.com

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